Accenture, an international consulting company, shared the survey results, which was attended by 1,000 CEOs and directors of marketing in different countries.
90% of respondents surveyed believe that marketing is undergoing a profound transformation, based on customer orientation and customer expectations, or “hyper-relevance.”
According to Pavel Rodygin , Head of Interactive at Accenture Digital Russia, hyper relevance is not so much a characteristic of marketing, but of the entire cust...