OpenAI introduced an in-chat app platform for ChatGPT at its DevDay event, letting users invoke third-party services like Spotify, Zillow, Expedia, Booking.com, Coursera, Figma, and Canva directly inside conversations [macrumors.com#4][techspot.com#3][geekwire.com#5]. The system uses the Model Context Protocol and a new Apps SDK, and is available to Free, Go, Plus, and Pro users outside the EU, with developer monetization and a full directory planned later this year [macrumors.com#4][knowtechie.com#2]. Spotify separately announced its integration is live in English across 145 countries, offering personalized music recommendations without sharing its content with OpenAI for training [dawn.com#6][betanews.com#8].
Highlights:
- In-chat experiences: Users can summon apps by name and see embedded, interactive content—e.g., Zillow maps—without leaving ChatGPT [macrumors.com#4][techspot.com#3].
- Developer tools: OpenAI’s Apps SDK (preview) and Model Context Protocol enable apps to plug data, tools, and workflows directly into chats [macrumors.com#4][knowtechie.com#2].
- Availability: The feature is accessible to Free, Go, Plus, and Pro users outside the EU [macrumors.com#4].
- Spotify details: Spotify’s integration offers tailored recommendations, mood/genre/artist playlists, and click-to-listen; it won’t share platform content with OpenAI for training [dawn.com#6][betanews.com#8].
- More apps coming: Future integrations are teased from Uber, DoorDash, Instacart, and AllTrails [knowtechie.com#2].
By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes – Sten Garmark, SVP, Global Head of Consumer Experience
Perspectives:
- OpenAI: OpenAI says apps can be invoked or suggested in-chat, the Apps SDK is in preview, and a developer directory with monetization is coming later this year; access is available to Free, Go, Plus, and Pro users outside the EU. (MacRumors)
- Zillow: Zillow emphasizes being an early ChatGPT partner and positions its app as a way to browse home listings directly inside conversations. (GeekWire)
- Spotify: Spotify highlights conversational discovery for fans and notes it will not share any music, podcasts, or other content with OpenAI for training. (Dawn)
- GeekWire analysis: The new platform offers vast reach but raises familiar questions around control, privacy, and dependence on a powerful gatekeeper, likened by some to a future 'Windows of AI.'. (GeekWire)
Sources:
- OpenAI Launches ChatGPT App Platform With Spotify, Zillow, and Canva Integration – researchsnipers.com
- OpenAI now lets you chat with apps in ChatGPT – knowtechie.com
- ChatGPT now lets you use apps like Expedia, Spotify, and Zillow directly in chat – techspot.com
- ChatGPT Now Interacts With Multiple Apps Inside Conversations – macrumors.com
- New platform, familiar risks: Zillow and Expedia bet on OpenAI’s ChatGPT apps rollout – geekwire.com
- Spotify now integrated into ChatGPT, turning prompts into personalised playlists – dawn.com
- You can now access Spotify within ChatGPT – ghacks.net
- Spotify lands in ChatGPT – betanews.com
