Many Verizon customers were given loyalty discounts to convince them not to leave. This lowered their monthly bills, and based on word of mouth, the strategy was successful in getting disgruntled customers to stay.
That’s why Verizon has caused something of an uprising, at least online, by revoking the loyalty discount. It doesn’t help that many customers financed phones through the carrier after receiving the loyalty discount, so they can’t leave without paying off their devices.
New loyalty discount coming
—Oderint, Reddit user, August 2025
On the other hand, it’s also possible that the discount will be worth less than it is now. In that case, customers would still be worse off, but at least they would still save on their monthly bill.
This information was seemingly passed from a sales representative to a customer. Some suspect that it was just a tactic to retain the customer, since it makes no sense for Verizon to discontinue a discount only to replace it with something similar. One alleged representative even said that the sales staff usually aren’t aware of discounts before they are officially announced.
Either way, if you are on the fence about leaving Verizon, you might want to wait around a bit and see if this rumor materializes. After all, Verizonhas one of the best networks in the US, which is why many people continue to stay with it despite its unpopular decisions.
We have asked Verizon for a comment and will report back if we get a response.
