To create a Facebook business Page in 2026, log in to your personal Facebook profile, click Pages in the left menu, click Create new Page, enter your business name and a category, and click Create Page. That part is quick. The part that decides whether the Page actually works for your business comes next: switching into the Page, filling in contact details and hours, choosing an action button, and giving your team the right kind of access.
This guide follows the flow Meta documents in its Help Center, then covers the setup settings from our old “set up a Facebook business Page” article, which now redirects here. Meta renames menu labels often, so we note what to look for when yours differ.
What you need before you start
You need a personal Facebook profile, because every Page is created by a person. Meta is explicit that the two stay separate: nothing from your profile shows on the Page unless you share it there.
Gather these first, because the setup flow asks for most of them right away:
- Page name: your real business name, exactly as customers know it. Name changes later require a request and can be limited.
- Category: the one that best describes the business. The category unlocks specific features, and you can add up to three more later.
- Short bio: one or two sentences on what you offer.
- Contact details: phone, website, email, and a street address and hours if customers visit you.
- Images: a square logo or headshot for the profile picture and a wide image for the cover. Our guide to Facebook cover photo sizes and design covers the safe area that keeps text visible on phones.
How to create the Page
On a computer
- Log in to Facebook. You land on your Feed.
- Click Pages in the left menu. This opens your Pages dashboard.
- Below your Pages and profiles, click Create new Page. If you do not see it, scroll down in the Pages section.
- Enter the Page name and choose the category that best describes your business.
- Click Create Page.
- Add your bio, profile picture and cover photo when prompted, or skip and come back later.
On the Facebook app
- Open the Facebook app and tap Menu (the icon with three lines; its position differs between iPhone and Android).
- Tap Pages, then tap Create at the top.
- Enter your Page name and tap Next.
- Search for a category or pick one of the popular ones, then tap Create.
- Enter your bio, contact information, location and hours, then add a profile picture and cover photo.
- Optionally tap Invite friends to seed your first followers, and turn on Page notifications on your profile so you see activity.
- Tap Done.
Meta’s own walkthrough, How to Create a Facebook Page in the Meta Business Help Center, lists the same steps if you want to confirm a label.
Switch into your Page and fill in the essentials
Current Facebook Pages work like a separate profile you switch into. On a computer, click your profile photo in the top right, click See all profiles, then select the Page. On the app, tap Menu or your profile picture and choose the Page. Once you have switched, everything you post, comment and message happens as the business.
From the Page itself, open the About tab under the Page name and profile picture, then Details, and fill in what Meta recommends every business Page carry:
- Bio: keep it to one or two sentences so visitors know what you do at a glance.
- Contact info: phone number, website and email address.
- Address and map pin: click Edit below Address, enter the street address, then drag the red pin on the map to the exact spot. You must actually move the pin. If it is not set correctly, check ins and tagging will not be available, and even when it is right those features can take a few days to switch on.
- Hours: accurate hours matter more than almost anything else for local businesses.
- Extra categories: up to three more, to help people discover you.
- Story: a longer About section covering when you started, what you specialize in and your mission.
Settings to configure on day one
With the public profile done, four settings do most of the work of turning a Page into a business tool.
Action button
The action button sits right under your profile picture and is the single most important click on the Page. Go to the Page, click the three dots, and choose Edit action button. A Page can show only one action button at a time, so pick the one that matches your main goal, such as getting a call, a message, a booking or a website visit. Our guide on adding a call to action button to a Facebook Page goes through each option.
Username
A username gives the Page a clean web address in the form facebook.com/yourbusiness. Set it before you print the link on signs, receipts or your website. Our walkthrough on changing the username on a Facebook Page covers where the setting lives and the naming rules.
Instagram connection
Connecting a professional Instagram account to the Page enables cross posting, shared insights and Instagram’s business tools. You need full control of the Page, and if you use a business portfolio, the Instagram account must sit in the same portfolio. Be aware that once connected, anyone with access to either the Page or the Instagram account can manage both. Step by step instructions are in our guide on linking Instagram to a Facebook Page.
Meta Business Suite
Meta Business Suite at business.facebook.com is where you schedule posts, answer messages from Facebook and Instagram in one inbox, and read insights. It also hosts the business portfolio, which matters once a team or ads get involved. When you are ready for paid reach, our guide to setting up a Facebook ad campaign picks up from here.
Give your team access without handing over the keys
How you add people depends on whether the Page is in a business portfolio.
Pages not in a business portfolio use two kinds of access. Facebook access lets someone switch into the Page and act as it on Facebook, and you can optionally give that person full control. Task access lets someone work on specific jobs such as content, messages or ads through Meta Business Suite and related tools. To add someone, switch into the Page, open Settings & privacy, then Settings, then Page setup, and look for Page access. Click Add New next to the type of access you want, search for the person, decide whether to allow full control, and confirm with your password.
Pages in a business portfolio are managed from Meta Business Suite instead. Go to Settings, select the Page under Pages, click Assign people, and choose one of three levels described in Meta’s About Page access article.
| Access level (business portfolio) | Can switch into the Page on Facebook | Can change settings and access | Good fit for |
|---|---|---|---|
| Partial access (business tools only) | No, works in Business Suite and Ads Manager | No | Agencies, ad buyers, freelance designers |
| Partial access (business tools and Facebook) | Yes | No | Staff who post, reply to comments and answer messages |
| Full control | Yes | Yes, including deleting the Page | Owners and one trusted backup |
Once a Page joins a business portfolio, manage all access there, because portfolio access overrides anything set earlier from the Page itself.
Should you pay for Meta Verified?
Meta Verified for businesses is a paid subscription for Facebook business Pages and Instagram business accounts. It is optional, and you do not need it to create or run a Page. Meta currently lists four plans: Standard, Plus, Premium and Max. All four include the verified badge, impersonation protection, enhanced support and search optimization. Higher plans add prioritized support, phone callback requests, featured profile placement, links in Reels, and badge coverage for a small number of employees.
Meta does not publish one fixed price list for every market. Plans, benefits and availability vary by region, app and account, and the price appears when you start the subscription. Details are on Meta’s Meta Verified benefits for businesses page. It suits businesses that get impersonated or need fast support; a new local shop can wait until it has an audience worth protecting.
Setup checklist
| Item | Where to set it | Why it matters |
|---|---|---|
| Name and category | Create new Page flow | Hard to change later; category unlocks features |
| Bio, contact info, hours | About, then Details | Lets customers reach and visit you |
| Address and map pin | About, Details, Address | Enables check ins and tagging |
| Action button | Three dots on the Page, Edit action button | Turns visits into calls, messages or bookings |
| Username | Page settings | Short, printable web address |
| Backup person with full control | Page access or Business Suite | Prevents lockout and automatic deactivation |
Troubleshooting
You cannot find Create new Page. Scroll down inside the Pages section on the left. If you are switched into another Page, switch back to your personal profile first.
You cannot edit the Page name. Name changes are requests Meta reviews, and only people with Facebook access can make them. The option also disappears for a while after a recent change.
A teammate cannot switch into the Page. In a business portfolio, even someone with full control of the portfolio needs partial access (business tools and Facebook) or full control of the Page itself to switch in.
Check ins and tagging are missing. Reopen the address, drag the red map pin to the exact location and save. Meta says it can take a few days before those features appear.
Frequently asked questions
Is it free to create a Facebook business Page?
Yes. Creating and running a Page costs nothing, and the core tools, including posting, messaging, insights and Meta Business Suite, are free. You pay only if you choose to run ads, boost posts, or subscribe to Meta Verified for businesses. Many small businesses run an effective Page for years without spending anything on the platform.
Do I need a personal Facebook profile to create a Page?
Yes. Meta requires a personal profile to create a Page, because Pages are managed by people. Your profile information does not appear on the Page unless you share it there, and visitors see the business name when you post as the Page. You can later add other people so the business does not depend on one account.
What is the difference between a Page and a business portfolio?
The Page is the public presence customers follow and message. A business portfolio, managed in Meta Business Suite, is the private container that holds your Pages, Instagram accounts, ad accounts and the people who work on them. Small solo businesses can skip the portfolio at first, but teams and advertisers benefit from it quickly.
Can I create more than one Page?
Yes, one personal profile can create and manage several Pages, which suits people who run more than one business or brand. Each Page needs its own name, category and setup. Keep at least one other trusted person with full control on each Page so a locked personal account never takes every Page offline with it.
How long does it take to set up a Facebook business Page?
Creating the Page itself is quick. Filling in the bio, contact details, hours, images, action button and username takes longer, but it goes smoothly if you gather everything before you start. Map features such as check ins may take a few days to activate after you set the address pin correctly.
Wrapping up
Creating the Page is the easy part: Pages, Create new Page, name, category, done. What pays off is the follow through: complete contact details, an accurate map pin, a clear action button, a printable username and a second person with full control.
Run the checklist once, post something useful before inviting anyone, and review Page access whenever someone joins or leaves the team.
