Internet Marketing

a minute read
Mailchimp’s email newsletter has announced the launch of a full-featured small and medium business marketing platform . Among the new features – a section for managing sites, functionality for posting in social networks, smart recommendations and other innovations. Remarketing on Google will also continue to be available on the platform, and in the future it will be possible to retarget via ads on Facebook and Instagram. The company assured that existing customers will be able to stay ...
3 minutes read
Accenture, an international consulting company, shared the survey results, which was attended by 1,000 CEOs and directors of marketing in different countries. 90% of respondents surveyed believe that marketing is undergoing a profound transformation, based on customer orientation and customer expectations, or “hyper-relevance.” According to  Pavel Rodygin , Head of Interactive at Accenture Digital Russia, hyper relevance is not so much a characteristic of marketing, but of the entire cust...
5 minutes read
A personal brand is a myth. Just do your job well, and customers will pass you from hand to hand. And if you work in the office, a personal brand, in general, is not needed. The salary will be paid, the coffee will be filled, it will be free at six in the evening, this place will get tired, there will be another. We once lived without this personal brand, and we will continue to live. These words can be heard as often as advertising calls for training in building a personal brand. Who is rig...
7 minutes read
If you are an email marketer and you are fighting three skins for the indicators of mailings – open rate and click rate, you should know: it is easy to grow them. It is only necessary to figure out what they depend on and pull the correct strings. OPEN RATE Remember: “Opens” do not talk at all about the quality of the content of the letter. When people open the door, they only see the door itself and cannot know whether they will like it inside. What says the open rate. – 50% about how...
7 minutes read
From love 45 years ago the first email was sent and there was no limit to human joy. In 1994, a 37-year-old New Jersey resident admitted to the NYT: “If you don’t have an email, then you’ll probably get over 40 and very soon you will be a social outcast” Slack). Everyone was fascinated by email. They made films about it (You’ve Got Mail, 1998) and sang songs (Britney Spears “Email My Heart”, 1999). The golden time, when the main reason for accessing the Internet was only a mai...
4 minutes read
Twenty years ago, anyone would say that a personal meeting is the most effective communication format. Today the situation has undergone dramatic changes. We began to work effectively on freelancing or to study remotely, there is no tight binding to a geographical point. And there appeared at least eight reasons why videoconferencing has become more efficient compared to live talks or presentations. 8 Advantages Of A Webinar To A Live Conference 1. Reduced costs No one talks about the complet...
a minute read
Apple CEO Tim Cook (Tim Cook) believes that the technology market should be regulated by the government to protect the personal data of an ordinary user. “We should all be intellectually honest and recognize that what we are doing is not working. The technology industry requires regulation. There are too many examples when the lack of a framework has caused tremendous damage to society, ”said Cook at the Time 100 Summit in New York. In his speech, the head of Apple also mentioned the GDP...
a minute read
The private browser and advertising blocking development team Brave accused Google and other IT companies of violating the provisions of the European General Data Protection Regulation, GDPR. Complaints were filed with the authorities in the UK and Ireland on behalf of Johnny Ryan , Brave Policy Director , Jim Killock , a spokesman for the Open Rights Group, and Michael Will , an employee of University College London . According to the plaintiffs, Google and other companies working in...
2 minutes read
Sberbank may become a co-owner of the Rambler Group, the Internet holding of Alexander Mamut , the companies have almost agreed on the deal and may announce it in the near future. According to several sources close to the parties to the transaction, Sberbank and Rambler Group agreed on the conditions for entering the bank’s structures in the capital of the Internet holding, and the bank’s management approved the transaction. “The parties are negotiating the acquisition by Sberbank of a ...
14 minutes read
Why do large American companies take the mobile segment less seriously than their Chinese counterparts? This question was attempted by Andy Favell , a foreign mobile marketing specialist, and a speaker at ClickZ . If you want to know how seriously this or that company takes the mobile segment of the market, review its annual and quarterly reports. While the largest Chinese retailers are eager to share with their investors the success in the mobile sales and services segment, their American...