Advertising

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Yandex, in conjunction with the First Advertising Discounter indoor advertising operator, launches advertising on digital screens in the Verny retail chain stores in Moscow and the Moscow Region. Today, advertisers can advertise on 400 such surfaces. Advertisers can now automatically buy ad impressions for the target audience at the time of its presence on the trading floor, just as it does online. Vertical screens are installed in the sales areas of the Verny chain stores and in the checkout ...
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Google Ads allowed to upload reports from the interface of the advertising system directly to Google Tables. This is reported in the Help Center service. To send a report to the Tables, you need to click the “Save to File” button and select “Google Tables”. Previously, reports could be uploaded as CSV, PDF, XLSX, XML, and other files. Recall that the other day, Google Ads and AdSense warned of failures in the reports. Due to an error, reports for April 30 – May 1 contain incorre...
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The Google AdWords team has announced the launch of a new type of trading campaign – goal-optimized. Innovation will be available to all advertisers in the coming weeks. A new type of campaign works based on machine learning and is automatically optimized for a given goal – whether it’s revenue or ROAS. This campaign subtype combines standard trading campaigns and remarketing campaigns, allowing you to expand your reach. Ads will appear on Google search, the search network, the display ...
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The other day, Google AdSense publishers began to complain massively about the problem with payments. In particular, they received a notice that their payments were suspended and action was required on their part. Reason: “ The payout amount exceeds the limit set for the selected payment instrument in your country. Choose another payment method. ” At the same time, many site owners noted that they had previously received large sums, and they had no difficulty in this regard. Yesterda...
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Google Ads has updated the Keyword Planner so that advertisers can see the most relevant options for the COP. Keyword Planner in Google Ads For example, if the word “boots” is entered, then among the options may be “women’s boots”, “men’s boots”, “work boots” and “cowboy boots”. Advertisers will also have the opportunity to expand their search by adding recommended words to the initial word. In addition to helping to prioritize keywords, Google Ads also launched two m...
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Microsoft renamed Bing Ads advertising service to Microsoft Advertising . The new name, not focused on the Bing search engine, shows that the company’s advertising solutions are no longer limited to search inventory and data. In advertising, Microsoft focuses on AI and personalization. “Next year we will introduce even more promotional products with built-in AI – more associated with your data and business”, – said Vice President of Microsoft Advertising   Rick van der Kuy (Ri...
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At the Marketing Live event on July 10, Google introduced a number of innovations in the field of advertising. Among them – adaptive search ads, local campaigns, new goals for smart trading campaigns, as well as new opportunities for promotion on YouTube. Adaptive search ads This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The advertiser enters variations of headlines (up to 15) and descriptions (up...
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In 2019, advertisers still spend most of their budgets on search advertising. This is evidenced by the data of the new Marine Software report. The report is based on a survey of 450 marketing professionals (B2B and B2C) in the US and the UK. According to the data received, search advertising accounts for 39% of advertiser costs. However, although paid search remains the dominant advertising channel, companies also increased their spending on other channels compared to last year. So, the seco...