How to Implement Facebook Instant Articles For A Website?

5 minutes read

To implement Facebook Instant Articles for a website, you need to follow these steps:

  1. Determine if your website is eligible: Ensure that you meet Facebook's eligibility criteria, such as having a functional mobile website and adhering to their content policies.
  2. Prepare your website's content: Facebook requires you to have an RSS feed that includes your full content, including HTML tags, images, and videos. Ensure that your website generates an RSS feed with the appropriate formatting.
  3. Sign up for an account: Create a Facebook Page for your website if you haven't already. Then, sign up for an Instant Articles account by visiting the Facebook Instant Articles website and going through the registration process.
  4. Set up your Instant Articles configuration: Configure your Instant Articles account by providing necessary details about your website and connecting it to your Facebook Page.
  5. Add Facebook's JavaScript SDK: Integrate Facebook's JavaScript SDK into your website's HTML code. This allows Facebook to recognize your website and generate the Instant Articles version of your content when requested.
  6. Customize your style and branding: Use the Instant Articles Style Editor to make your Instant Articles reflect your website's branding. Customize fonts, colors, and other visual elements to maintain consistency.
  7. Format your content: Modify your RSS feed to include additional tags and attributes required by Instant Articles. These tags enable Facebook to transform your content into the optimized format.
  8. Submit your articles for review: Start submitting your articles for review through the Instant Articles Publishing Tools. Facebook will review your articles to ensure they comply with their policies. Once approved, they will be ready to be published as Instant Articles.
  9. Publish and monitor your Instant Articles: After your articles are approved, publish them to your Facebook Page. Monitor the performance of your Instant Articles through the Insights tab in Publishing Tools and make necessary adjustments to improve engagement.

It is important to note that the steps mentioned above provide a general overview of the implementation process. The actual process may vary based on your specific website platform, CMS (Content Management System), or any existing plugins or extensions you may be using. It is recommended to refer to Facebook's official documentation and resources for more detailed instructions tailored to your specific setup.

What types of content are suitable for Facebook Instant Articles?

There are several types of content that are suitable for Facebook Instant Articles. Some examples include:

  1. News articles: Instant Articles are often used for distributing news content, allowing publishers to deliver fast-loading articles to Facebook users.
  2. Blog posts: Publishers can repurpose their blog posts as Instant Articles, providing a seamless reading experience within the Facebook app.
  3. Long-form articles: In addition to short news pieces, Instant Articles can accommodate longer-form content, such as feature articles or in-depth analysis.
  4. Listicles and slideshows: Instant Articles can handle list-based articles or those that feature image slideshows, enhancing the visual appeal for readers.
  5. Opinions and editorials: Thought-provoking pieces, editorials, and opinion articles can also be optimized as Instant Articles for easy consumption.
  6. Lifestyle articles: Articles related to travel, fashion, food, health, and other lifestyle topics can be adapted for Instant Articles, providing visually appealing and informative content.
  7. Instructional and how-to guides: Articles that provide step-by-step instructions, tutorials, or DIY guides can be effective in the Instant Articles format.
  8. Academic and educational content: Publishers involved in education or research can leverage Instant Articles to disseminate scholarly articles and educational content.

It should be noted that regardless of the content type, it is important to format articles properly with relevant images, concise summaries, and engaging multimedia elements to maximize the benefits of Facebook Instant Articles.

How do I add social sharing buttons to my Facebook Instant Articles?

To add social sharing buttons to your Facebook Instant Articles, you can follow these steps:

  1. Go to the Facebook Instant Articles configuration page in your Facebook Page settings.
  2. Click on 'Tools' in the left sidebar and select 'Configure Social Media.'
  3. Scroll down to the 'Share Settings' section and click on 'Edit.'
  4. Enable the toggle for 'Add Sharing Buttons to Your Articles.'
  5. Customize the sharing buttons by choosing the platforms you want to include. Facebook and Twitter are pre-selected by default, but you can add more platforms by clicking on 'Add More' and selecting from the available options.
  6. Arrange the order of the sharing buttons by dragging and dropping them according to your preference.
  7. Once you have configured the sharing buttons, click on 'Save.'

Note: The sharing buttons will only appear on your Instant Articles when viewed on mobile devices. They won't be visible when accessed on desktop.

How does Facebook Instant Articles work?

Facebook Instant Articles is a feature that allows publishers to create and distribute fast, interactive, and immersive articles directly within the Facebook mobile app. Here's how it works:

  1. Publisher preparation: Publishers format their articles using the Instant Articles markup language, which is an optimized version of HTML. This markup language includes specific tags and formatting options tailored for Instant Articles.
  2. Facebook approval: Before publishing Instant Articles, publishers have to submit their RSS feed to Facebook for review and approval. Facebook ensures that the content meets their guidelines and provides a seamless user experience.
  3. Article publishing: Once approved, publishers can choose to manually or automatically publish their Instant Articles. Manual publishing allows for more control over the content, while automatic publishing integrates with the publisher's Content Management System (CMS) to automatically convert new articles into Instant Articles.
  4. In-app viewing: When users encounter an Instant Article in their Facebook feed, they can click on the article to view it directly within the Facebook app, without being redirected to an external website. The articles are specifically optimized for quick loading, smooth scrolling, and rich media content, providing a better user experience.
  5. Monetization and customization: Publishers have the opportunity to monetize Instant Articles by integrating ads, such as Facebook Audience Network ads or their own direct-sold ads. They can also customize the articles, including the layout, typography, and styling to match their branding.
  6. Analytics and Insights: Facebook provides publishers with analytics and insights about the performance of their Instant Articles. Publishers can track metrics like article views, time spent, engagement, and user behavior, which can help them optimize their content and strategy.

Overall, Facebook Instant Articles aim to improve the reading experience for users within the Facebook app, while also providing publishers with more visibility and engagement for their content.

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