How to Set Up Facebook Business Manager?

8 minutes read

Setting up Facebook Business Manager is a relatively straightforward process that allows you to manage and organize your business's Facebook assets in one centralized location. Follow these steps to set up Facebook Business Manager:

  1. Go to the Facebook Business Manager homepage ( and click on "Create Account." If you already have a personal Facebook account, make sure you are logged out before proceeding.
  2. Enter your business name, select the primary Page associated with your business, and provide your name and work email address. You will need to use your work email address and not a personal one.
  3. In the next step, you will be prompted to add people to your Business Manager account. You can either invite existing team members or choose to add them later. Make sure you provide the accurate email addresses of the team members you want to add.
  4. After inviting team members, you will be asked to select a Business Manager role for each person you added. The roles include admin, employee, and other specific permissions. Choose the role that best suits each team member's responsibilities.
  5. Next, you will be prompted to connect your business's Facebook Page to your Business Manager account. If you already have a Facebook Page, select "Add an existing Page" and follow the on-screen instructions. If you don't have a Page, you can create one during this step.
  6. After connecting your Page, you will be given the option to add other assets to your Business Manager account, such as an Instagram account or an ad account. You can choose to add these assets now or skip this step and add them later.
  7. Once you have completed all the necessary steps, click on "Submit" to create your Facebook Business Manager account.
  8. Now, you will be taken to your Business Manager homepage, where you can access and manage all your connected assets and settings. From here, you can assign additional roles, grant permissions, create ad campaigns, and more.

Remember, Facebook Business Manager is designed to help you efficiently manage your business's Facebook assets, collaborate with team members, and gain valuable insights. It streamlines your marketing efforts and provides a centralized hub for all your Facebook-related activities.

How to create a Facebook Business Manager account?

To create a Facebook Business Manager account, you can follow these steps:

  1. Go to in your web browser.
  2. Click on the "Create Account" button located on the top right corner of the page.
  3. Fill in the required information such as your name, email address, and business name.
  4. Click on "Next" to continue.
  5. Enter your business details including your business name, address, and website.
  6. Click on "Submit" to complete the setup process.
  7. You will receive a confirmation email at the provided email address to verify your account.
  8. Open your email inbox and click on the verification link provided in the email.
  9. Once you have verified your account, you can proceed to set up your Business Manager by adding your business assets, such as your Facebook Page, Ad Accounts, and employees.

Note: It is recommended to use a professional email address associated with your business, as it will be used for managing your Facebook Business Manager account.

What is the billing threshold in Facebook Business Manager and how does it work?

The billing threshold in Facebook Business Manager is a feature that allows advertisers to accumulate ad costs before being charged by Facebook. It works by setting a spending limit, known as the billing threshold, which determines the point at which Facebook will charge the advertiser for their ad costs.

When an advertiser's ad costs reach the billing threshold, Facebook will automatically charge the associated payment method. The advertiser will receive a bill for the accumulated ad costs and must pay it within a specified period, such as 15 days. Once the bill is paid, the billing threshold is reset, and the process starts again.

The billing threshold provides advertisers with flexibility and convenience as they don't have to pay for each individual ad campaign immediately. Instead, they can accumulate multiple charges and receive one consolidated bill for all their ad costs, simplifying the payment process. It is especially useful for advertisers with high ad spending who prefer to manage their billing in larger increments.

How to set up event tracking with the Facebook Pixel in Business Manager?

To set up event tracking with the Facebook Pixel in Business Manager, follow these steps:

  1. Access the Facebook Business Manager: Go to and log in using your Facebook credentials.
  2. Navigate to the Events Manager: Click on the top-left menu icon (☰) and select "Events Manager" under the "Measure & Report" section.
  3. Create or select your pixel: If you haven't created a pixel yet, click on the "Add New Data Source" button and select "Facebook Pixel." Follow the instructions to create your pixel. If you already have a pixel, select it from the list.
  4. Install the pixel code on your website: You need to install the Facebook Pixel code on your website to track events. Click on the "Set up Pixel" button and choose one of the installation methods provided (e.g., manually adding the code, using a partner integration, or using Google Tag Manager). Follow the instructions based on your chosen method to add the pixel code to your website.
  5. Confirm the pixel is working: After installing the pixel code, you can confirm its functionality. Return to the Events Manager and click on the "Pixel" tab. Facebook will indicate whether it's receiving pixel information or not. You can also use the Facebook Pixel Helper browser extension for further verification.
  6. Set up event tracking rules: In the Events Manager, click on the "Aggregated Event Measurement" tab. Here, you can set up rules for which events to track and send back to Facebook based on your business needs. For each event you want to track, click on the "Configure Web Events" button and select the specific event from the list.
  7. Configure event parameters: For each event, you can specify additional parameters to capture more data about the event, such as value or content ID. Configure each parameter as required for your tracking needs.
  8. Publish your changes: After setting up event tracking rules and parameters, click on the "Publish" button to make your changes live.

That's it! You have successfully set up event tracking with the Facebook Pixel in Business Manager. Remember to test your events after implementing them to ensure they are being tracked accurately.

How to connect WhatsApp Business to Facebook Business Manager?

To connect WhatsApp Business to Facebook Business Manager, follow these steps:

  1. Make sure you have a Facebook Page connected to your Business Manager. If you haven't set up a Facebook Page yet, create one.
  2. Go to and log in to your Business Manager account.
  3. Click on the "Business Settings" tab in the upper-right corner of the screen.
  4. In the left-hand sidebar, click on "WhatsApp" under the "Accounts" section.
  5. Click on the "Add" button to begin setting up your WhatsApp Business account.
  6. Select the Facebook Page that you want to connect with WhatsApp Business from the dropdown menu.
  7. WhatsApp will send a verification code to the phone number associated with your WhatsApp Business account. Enter this code in the provided field.
  8. Once the code is verified, you will be redirected to the WhatsApp setup page in Business Manager. Fill out the necessary details such as the business name, category, and profile picture.
  9. Review the terms and conditions, then click on the "Accept & Continue" button.
  10. Your WhatsApp Business account is now connected to your Facebook Business Manager. You can access and manage it through the WhatsApp Business API within the Business Manager interface.

Note: Connecting WhatsApp Business to Facebook Business Manager requires approval from WhatsApp. The process may take a few days, and you will receive an email notification once your request is approved.

What is the purpose of having a Business Manager account for Instagram?

The purpose of having a Business Manager account for Instagram is to provide businesses with advanced tools and features to effectively manage their Instagram presence. Some key benefits and purposes of a Business Manager account include:

  1. Access to Instagram Insights: Business Manager provides detailed analytics and insights regarding the performance of your Instagram account. This data helps businesses understand their audience, track post engagement, measure reach, and gain insights into their followers' demographics and behaviors.
  2. Ad Campaign Management: With a Business Manager account, businesses can create, manage, and monitor their Instagram ad campaigns. This allows them to promote their products or services, reach a wider or specific audience, and track the effectiveness of their ad campaigns.
  3. Account and Asset Management: Business Manager allows businesses to manage multiple Instagram accounts and pages from a centralized platform. It provides greater control over user access, permissions, and roles, making it easier to collaborate with team members or agencies.
  4. Integration with Facebook: Business Manager also integrates with Facebook, making it easier to manage both platforms together. This allows businesses to run cross-platform ad campaigns, synchronize data, and leverage the tools available on both platforms more efficiently.
  5. Contact and Customer Support: With a Business Manager account, businesses gain priority access to customer support from Instagram. This ensures that any issues or queries are promptly addressed and resolved by the support team.

Overall, having a Business Manager account for Instagram enhances a business's ability to understand its audience, optimize ad campaigns, manage accounts efficiently, and access customer support, ultimately helping them achieve their marketing objectives more effectively.

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