If you are an email marketer and you are fighting three skins for the indicators of mailings – open rate and click rate, you should know: it is easy to grow them. It is only necessary to figure out what they depend on and pull the correct strings.
Remember: “Opens” do not talk at all about the quality of the content of the letter. When people open the door, they only see the door itself and cannot know whether they will like it inside.
What says the open rate.
– 50% about how...