A personal brand is a myth. Just do your job well, and customers will pass you from hand to hand. And if you work in the office, a personal brand, in general, is not needed. The salary will be paid, the coffee will be filled, it will be free at six in the evening, this place will get tired, there will be another. We once lived without this personal brand, and we will continue to live.
These words can be heard as often as advertising calls for training in building a personal brand. Who is rig...