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“No-click behavior” and other results from a survey among Google users

2 minutes read

A new study from Path Interactive revealed that organic search results on Google still attract the main attention of users. At the same time, younger people rely more on ready-made answers and knowledge panels, but rarely follow links to them. Experts called this phenomenon “no-click results” and this trend is worrying many site owners. The study surveyed 1400 users from different countries (72% from the United States) to find out how they interact with different components of the Goo...

Google has found a solution to the problem with displaying the URL in the AMP results

2 minutes read

Google announced that it almost solved the problem with displaying URLs in the AMP search results. They currently display Google URLs, not publishers that come from AMP Cache. However, later this year the situation will change, and AMP Cache will begin to provide publisher URLs. Earlier, Google AMP developers have already taken a number of steps to eliminate this problem, but the lack of a full-fledged solution was one of the factors holding back the growth of support for accelerated mobile ...

“Click Thanos” in Google erases half of the search results

a minute read

In honor of the world premiere of the film “Avengers: Endgame” ( in the Russian box office – “The Avengers: The Finale” ), Google added a new Easter egg to the search results, which reproduces the “click of Thanos”. The basis of this idea lay the final from the film “The Avengers: War of Infinity.” Having extracted the glove and all the stones of infinity, titan Thanos flipped half of all living creatures in the world of Marvel comics into dust. In Google, “click Thanos”...