A new study from Path Interactive revealed that organic search results on Google still attract the main attention of users. At the same time, younger people rely more on ready-made answers and knowledge panels, but rarely follow links to them. Experts called this phenomenon “no-click results” and this trend is worrying many site owners.
The study surveyed 1400 users from different countries (72% from the United States) to find out how they interact with different components of the Goo...