Google added direct links to publisher websites on AMP pages

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Google changed the design of the AMP pages when viewed in search results. Now users can see direct links to publisher sites and share them.

Google makes a copy of the AMP content and displays it from its own servers. The company claims that it allows you to speed up the rendering of pages and is more secure for users. However, such an approach caused dissatisfaction among publishers and some users, since previously it was impossible to go to the publisher’s site from the AMP page.

The link, which was contained in the AMP content, pointed to the site as a whole, and not to a specific page. It looked like this:

Google Tag Manager

However, this was not a problem. When users shared the URLs of AMP pages outside of Google, the links were redirected to publisher sites.

At this point, the URL of the AMP content on Google is still displayed in the address bar of the browser. A general link to the publisher’s site and a new button in the form of a chain is displayed under the title of the page. When you click on it, a direct URL will appear, which the user can copy and paste:


If you hold the button in the form of a chain, the native function of the browser “Share” will be available (this feature is implemented in Safari, it is absent in Chrome).

When you click on the menu icon in the form of three points, the user will be able to familiarize themselves with background information about how AMP is displayed.

The update is already running in the Google app for iOS. In the version for Android, it will appear in the coming weeks.

The fact that Google plans to change the design of the AMP when viewed in search results, it became known at the end of 2016.

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