Publishers who use AMP technology have long been concerned about the fact that their own domains are not displayed in the URL when users navigate AMP results from Google search results. The Google AMP team has worked on this problem for many months and finally published a preview version of its solution, which everyone can test.
Google first demonstrated this decision at the Google I / O conference in May, and it became known about it in January. New Signed HTTP Exchanges technology allows you to transform cached AMP URLs and replace them with publisher URLs.
When using this technology, after the user clicks on the AMP result in the search, Google will show the publisher’s URL. On Chrome 71, it looks like this:
To try this preview, you need to perform the following steps:
- Currently, Signed Exchanges technology works only in Chrome version 71 and higher. At the moment, this requires installing a new version from the Chrome Beta channel , but soon it will be released for all Chrome channels.
- If you’re not using a mobile device (smartphone or tablet), enable mobile device emulation in Chrome. AMP pages are displayed only on mobile. Next, go to the link: https://g.co/webpackagedemo .
- Enter the query [learn amp by example] into the search box and click on “Learn AMP by Example” for the ampbyexample.com homepage. So far, this technology has been introduced by only a small number of publishers, so it is recommended to enter this particular query. If all steps were completed correctly, then you will see the URL “https://ampbyexample.com” in the address bar of the browser.
Details on how Google’s solution works can be found on the AMP blog .