On March 22, the visual search engine Pinterest submitted an official application for an initial public offering (IPO).
According to Bloomberg , during the IPO, the company can raise about $ 1.5 billion and get a valuation of $ 12 billion. As previously reported, Pinterest plans to enter the IPO in mid-April.
In the application, the company also disclosed the latest statistics on the service. So, at the end of 2018, the monthly Pinterest audience was 265 million people against 216 million at December 31, 2017.
A typical service user is a woman aged 18 to 64 years old with children. According to the latest data, the weaker sex accounts for 80% of the service audience, and only 20% for men.
The average pinner performs 8 search sessions per month, mostly from a smartphone. However, most of the time on the platform, this woman spends looking through “similar pins.” However, it is highly likely to live outside the United States, although the company earns American users 36 times more than foreign ones.
In the US, typical pinners are Millennial mothers who shop more often than the average user in the country.
At the end of 2018, Pinterest users retained a total of over 175 billion pins on more than 4 billion boards. At the same time, more than half of the pinners who visited the service every month went to it at least once a week.
It also became known from the application that in 2018 Pinterest revenue increased by 60% to $ 755.9 million, and net loss reached a record low of $ 63 million compared to $ 130 million in 2017.
