The Google AdWords team has announced the launch of a new type of trading campaign – goal-optimized. Innovation will be available to all advertisers in the coming weeks.
A new type of campaign works based on machine learning and is automatically optimized for a given goal – whether it’s revenue or ROAS.
This campaign subtype combines standard trading campaigns and remarketing campaigns, allowing you to expand your reach. Ads will appear on Google search, the search network, the display ...