Google Ads has updated the Keyword Planner so that advertisers can see the most relevant options for the COP.
Keyword Planner in Google Ads
For example, if the word “boots” is entered, then among the options may be “women’s boots”, “men’s boots”, “work boots” and “cowboy boots”. Advertisers will also have the opportunity to expand their search by adding recommended words to the initial word.
In addition to helping to prioritize keywords, Google Ads also launched two m...