Microsoft renamed Bing Ads advertising service to Microsoft Advertising .
The new name, not focused on the Bing search engine, shows that the company’s advertising solutions are no longer limited to search inventory and data.
In advertising, Microsoft focuses on AI and personalization.
“Next year we will introduce even more promotional products with built-in AI – more associated with your data and business”, – said Vice President of Microsoft Advertising Rick van der Kuy (Ri...