Browsing: Advertising

Microsoft’s newly published patent describes pausing a game after a boss fight or loading screen to show an ad, then rewarding players with more ad-free playtime. Here’s what the filing actually says, and why it lands right as Xbox tests free ad-supported cloud streaming.

OpenAI’s new Sponsored Agents give ads their own chat window inside ChatGPT, complete with follow-up questions and a click-through. Here is how the opt-in flow works, and why critics are not convinced the label is enough.