Using Google Ads may be the most rewarding decision you could ever make for your business. There are over 70000 searches on Google each second, which translates to 5.4 billion in a day. All these Google Searches provide a chance for you to make your business more visible to prospective customers.
That means you can increase your sales due to increased leads and conversions. In this guide, we will reveal everything you need to know about Google Ads- what it is, how it works and how to use it to your advantage.
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What is Google AdWords, and How Does it Work?
Google Ads is an online advertising platform or service designed by Google to help brands reach prospective customers worldwide. It's a pay-per-click adverting strategy that allows you to show your advertisement (ads) on the search engine. The ads are based on keywords that the advertisers have in mind.
With Google Ads, you can create a budget to design the ad, select a web page where you want to display your ad, and evaluate the real-time results of your advertisement campaign. What's better? You can choose the amount you want to invest per day since the Google AdWords service doesn't have an upper limit restriction.
The Google Ads marketplace functions like an auction which entails different advertisers bid for clicks. In this case, you don't need to present the highest bid. Google will check on the quality score of your advertisement to ensure that the users will get a good experience with your brand.
The program allows advertisers to create and manage their ads to appear on search results of a particular type of audience. For example, if you have a restaurant in California, you can channel your ad to web visitors from this area. This means that if a user searches for 'Restaurants in California,' they're most likely to view your ad.
Can I do Google Ads Myself?
The world of Google AdWords or pay-per-click online advertising may be daunting for advertisers or business owners new to digital marketing. It takes time to comprehend how the Google Ads service operates, but anyone can create and run Google Ads. Once you know what you need to do, focus and put some effort, you can use Google Ads to the advantage of your business. Here are the most important things to consider:
Customer demand
Online advertising is an investment that consumes a lot of time and money. Before you delve into Google Ads, you should evaluate whether there is a demand for your products and services. You can use keyword planner tools for assessing customers' keywords to search for similar products or services.
Choose the right Keywords
Picking the right keywords gives you an upper hand over your competitors. Using keywords with high search volumes may not necessarily reach your target audience. Many people will use them in their searches, but it doesn't mean they intend to pay for the product or service.
For instance, the keyword 'restaurant' is a high search volume keyword, and you may think it can help you reach a large number of people. However, only a few of the web visitors will convert. That's because prospects search for more specific keywords like 'Indian Restaurant in California.'
Biding and the Auction
Once you have keywords, you need to start bidding and stay ahead of competitors. It's essential to inform how restrictively or loosely you want your keyword to match the ad. Google will determine the best location to place your ad depending on the maximum CPC bid and Quality Score. If you have a higher CPC, Click-through-rate and an appealing ad, your ad will rank high on the Google display network.
Do Google AdWords Really work?
Google AdWords is more effective because they offer an affordable way to reach limitless, targeted audiences. If you manage the Google Ads programs properly, it will deliver huge returns on investment, which will help propel your business to the next level.
Even if you have a wealth of knowledge about search engine optimization, research reveals that using Google Ads generates more clicks from searchers.
What is an advantage to using Google AdWords?
Google Ads helps to drive traffic to your brand from the search engine. It also allows you to reach your target audience faster if you have a short-term online advertising campaign. Remember that a large proportion of web visitors who view your ad display are more likely to click on your website. There are more than two million text advertisement and display network websites to support Google display advertisements.
Furthermore, there are other advantages of using Google Ads, which include:
- Your website will rank higher than competitors' websites on the largest search engine in the world
- You can tap on a larger target audience
- Google AdWords generate quicker results as opposed to SEO
- It allows you to reach the right prospects at the right time
- You can track prospects who visited your website and establish a remarketing campaign to win them over again
- Most Google AdWords aspects are 100% measurable and scalable
What is the Minimum Budget For Google AdWords?
If you're new to the world of online advertising, you might need to contain your costs because you're not sure if it's going to work. You can calculate the amount you need for your Google AdWords campaign by multiplying the number of keywords you intend to use by a minimum of 100 clicks. The idea is that advertisers may want to get about 100-200 clicks on a particular keyword to examine whether it converts for you.
Let's say you have ten keywords and a $1 cost per click. To determine a mix of effective and losing keywords, you'll need to have a budget of at least $1000 to $2000. So, what's the minimum budget for Google AdWords? There's no one-size-fits-all answer since your budget depends on the number of keywords you have.
Final Thoughts
Now that you have the basics of Google AdWords, it's time to roll up your sleeves and get to work. Remember that the amount you spend on ads can get out of control if you're not careful. You can always get a qualified partner to help if you're not sure about anything.
