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Yesterday, Google Ads users noticed an alert in the service interface that reports for the period from April 30 to May 1 of PST contain incorrect data. Later, the Google Ads team posted the following message on the Google Ads Developer blog : “On May 1, at about 17:00 PST (3:00 on May 2 in Moscow), a failure occurred, which led to the fact that reports for April 30 and May 1 contain incorrect data. This bug has affected all of the Google Ads interfaces, including data uploaded through ...
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Google Ads allowed to upload reports from the interface of the advertising system directly to Google Tables. This is reported in the Help Center service. To send a report to the Tables, you need to click the “Save to File” button and select “Google Tables”. Previously, reports could be uploaded as CSV, PDF, XLSX, XML, and other files. Recall that the other day, Google Ads and AdSense warned of failures in the reports. Due to an error, reports for April 30 – May 1 contain incorre...
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Microsoft renamed Bing Ads advertising service to Microsoft Advertising . The new name, not focused on the Bing search engine, shows that the company’s advertising solutions are no longer limited to search inventory and data. In advertising, Microsoft focuses on AI and personalization. “Next year we will introduce even more promotional products with built-in AI – more associated with your data and business”, – said Vice President of Microsoft Advertising   Rick van der Kuy (Ri...
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At the Marketing Live event on July 10, Google introduced a number of innovations in the field of advertising. Among them – adaptive search ads, local campaigns, new goals for smart trading campaigns, as well as new opportunities for promotion on YouTube. Adaptive search ads This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The advertiser enters variations of headlines (up to 15) and descriptions (up...
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An anonymous browser Brave with a built-in adblocker announced the launch of the Brave Ads program , whose members will be able to receive payment for viewing ads. Brendan Eich , creator of the JavaScript programming language and former Mozilla CEO, who heads Brave, has long said that his vision for the project goes beyond just an ad blocker, and his goal is to find new ways to compensate online publishers. Brave Ads is an important part of this vision. According to the company, users who a...