advertising

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Microsoft renamed Bing Ads advertising service to Microsoft Advertising . The new name, not focused on the Bing search engine, shows that the company’s advertising solutions are no longer limited to search inventory and data. In advertising, Microsoft focuses on AI and personalization. “Next year we will introduce even more promotional products with built-in AI – more associated with your data and business”, – said Vice President of Microsoft Advertising Rick van der Kuy (Ri...

Paid search remains the leading channel for digital advertising in 2019

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In 2019, advertisers still spend most of their budgets on search advertising. This is evidenced by the data of the new Marine Software report. The report is based on a survey of 450 marketing professionals (B2B and B2C) in the US and the UK. According to the data received, search advertising accounts for 39% of advertiser costs. However, although paid search remains the dominant advertising channel, companies also increased their spending on other channels compared to last year. So, the seco...