adwords

Google AdWords has launched an updated version of the Keyword Planner in the new service interface. Reports about it Search Engine Land. Information about limited launch also appeared in AdWords Help: “Some advertisers have the opportunity to work with the Keyword Planner in the new AdWords interface. We have developed a more user-friendly design, as well as advanced functions for searching for keyword variations, viewing statistics on them, and forecasting performance for search campaig...

Google AdWords has begun testing responsive search ads. This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The beta version is not yet available to all advertisers.   Advantages of the new format: It allows you to show ads, the width of which is determined automatically depending on the size of the screen. It takes less time to create ads: the advertiser only introduces options for headlines and adverti...