campaigns

The Google AdWords team has announced the launch of a new type of trading campaign – goal-optimized. Innovation will be available to all advertisers in the coming weeks. A new type of campaign works based on machine learning and is automatically optimized for a given goal – whether it’s revenue or ROAS. This campaign subtype combines standard trading campaigns and remarketing campaigns, allowing you to expand your reach. Ads will appear on Google search, the search network, the display ...

At the Marketing Live event on July 10, Google introduced a number of innovations in the field of advertising. Among them – adaptive search ads, local campaigns, new goals for smart trading campaigns, as well as new opportunities for promotion on YouTube. Adaptive search ads This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The advertiser enters variations of headlines (up to 15) and descriptions (up...