marketing

Mailchimp’s email newsletter has announced the launch of a full-featured small and medium business marketing platform . Among the new features – a section for managing sites, functionality for posting in social networks, smart recommendations and other innovations. Remarketing on Google will also continue to be available on the platform, and in the future it will be possible to retarget via ads on Facebook and Instagram. The company assured that existing customers will be able to stay ...

Accenture, an international consulting company, shared the survey results, which was attended by 1,000 CEOs and directors of marketing in different countries. 90% of respondents surveyed believe that marketing is undergoing a profound transformation, based on customer orientation and customer expectations, or “hyper-relevance.” According to  Pavel Rodygin , Head of Interactive at Accenture Digital Russia, hyper relevance is not so much a characteristic of marketing, but of the entire cust...