Browsing: Apple
Apple is the maker of the iPhone, iPad, Mac, Apple Watch, and a wide range of software and services. This tag collects everything Apple: product launches and rumors, iOS and macOS updates, hands-on reviews, and analysis of the company’s strategy. From keynote announcements to everyday tips, it’s your hub for all things Apple.
After Apple’s September price hike, the iPhone Air costs $1,099 and the iPhone 18 Pro costs $1,199. We compare design, cameras, battery, performance and price to show exactly what the extra $100 gets you, and who should still pick the Air.
iPhone Duo pre-orders open Friday, October 16. Nothing CEO Carl Pei says the $1,999 foldable is bad value, while pre-order bots and a fake Apple page that hacks unpatched iPhones put buyers at real risk. What Pei gets right and how to order safely.
Global smartphone shipments fell 20% in Q3 2026, the weakest third quarter since 2012. Memory prices did most of the damage, but Counterpoint says people are also keeping their phones longer than anyone expected. Here is who lost, who gained and what it means for your next upgrade.
At a Tennessee rally, Trump floated renaming the Atlantic or the Pacific as “Trump Ocean” or “Ocean of the Americas.” No order exists yet, but Apple and Google relabeled the Gulf of Mexico and Lake Ontario for U.S. users within days of his last two orders. Here is why an ocean is a much harder case.
Apple is reportedly building a home security device, codenamed J450, that captures images at a low frame rate and sends written descriptions instead of video. It also reportedly uses facial recognition to tell which household member walked in. Apple’s Welcome Home event is October 13, but the camera’s timing is disputed and may be 2027 or later.
Apple has confirmed a Welcome Home event for Tuesday, October 13 in Tribeca, and confirmed nothing else. The expectation is a countertop hub with a small square screen, a faster Apple TV 4K, and the HomePod mini’s first replacement in six years. The hardware was never the hard part. The new Siri is.
Nikkei Asia reports Apple has told suppliers to cut iPhone 18 Pro and Pro Max component orders by 15 to 20% for October, weeks after launch. The simple reading is that the phones are not selling. The more interesting reading involves a memory shortage, a $100 price rise and a launch calendar Apple deliberately split in two.
Apple renamed Wi-Fi Assist to Connectivity Assist in iOS 27 and moved it to the bottom of the Wi-Fi menu, where it is on by default. iPhone owners report screen-on time jumping from 3 hours to 7 after switching it off. Here is what the feature does, why it costs power, and how to turn it off in both places it hides.
Apple has confirmed the iPhone Duo’s inner display carries a cover layer that service centers can peel off and replace, for $19 with AppleCare coverage. It is the most quietly significant detail about Apple’s first foldable, because the crease on a folding phone does not arrive at launch. It arrives in year two, and Apple is the first manufacturer to sell a consumer fix for it.
The iPhone 17 adds a 120Hz screen, better cameras, 8 more hours of battery and double the storage for $100 more than the iPhone 16. Full comparison inside.