An anonymous browser Brave with a built-in adblocker announced the launch of the Brave Ads program , whose members will be able to receive payment for viewing ads.
Brendan Eich , creator of the JavaScript programming language and former Mozilla CEO, who heads Brave, has long said that his vision for the project goes beyond just an ad blocker, and his goal is to find new ways to compensate online publishers.
Brave Ads is an important part of this vision. According to the company, users who agree to become participants in the program will receive 70% of the revenue generated by the ads they see.
This reward will be presented in the form of Basic Attention Tokens (BAT), a cryptocurrency that users, in turn, will be able to share with the creators of the content they are watching.
In the browser, the default setting is to send BAT users to the most visited sites. But the company also plans to allow users to exchange tokens for bonuses, such as discounts on hotel rooms and restaurant orders. Ultimately, users will also be able to exchange BAT for fiat currencies through exchanges such as Coinbase and Uphold.
Brave has been testing ads since January. According to Aich, more than 40% of users of the desktop version of the browser have already joined the program. He also added that many users do not want to display BAT. Since this is a small amount of money, they prefer to give it to content authors.
Brave also took care of protecting the privacy of program participants. Although targeting is used when advertising is shown, this entire process is concentrated within the device, so that neither Brave nor advertisers can access user data.
Program partners include Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto and eToro.
The company also plans to work with publishers who want to display ads on their sites while they are viewed in a browser. At the same time, revenue will be shared between Brave, the publisher and the user.
Recall that in September, Brave accused Google of violating the GDPR.
According to the lawsuit, Google and other companies operating in the field of advertising technologies illegally disclose user data to hundreds of advertisers.
