launches

Google AdWords has launched an updated version of the Keyword Planner in the new service interface. Reports about it Search Engine Land. Information about limited launch also appeared in AdWords Help: “Some advertisers have the opportunity to work with the Keyword Planner in the new AdWords interface. We have developed a more user-friendly design, as well as advanced functions for searching for keyword variations, viewing statistics on them, and forecasting performance for search campaig...

Google AdWords has begun testing responsive search ads. This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The beta version is not yet available to all advertisers.   Advantages of the new format: It allows you to show ads, the width of which is determined automatically depending on the size of the screen. It takes less time to create ads: the advertiser only introduces options for headlines and adverti...

Google solved a problem with displaying the URL of publishers using the AMP format. Now users can see the real URL (ebay.com) in the search results in the Chrome browser, not the Google AMP URL (google.com/amp/ebay.com). To do this, Google has implemented Chrome’s support for the new Web standard Signed HTTP Exchanges , which allows mobile browsers to display real domains, not Google AMP URLs. Support for this standard will also be added to Microsoft Edge and other browsers in the near f...

An anonymous browser Brave with a built-in adblocker announced the launch of the Brave Ads program , whose members will be able to receive payment for viewing ads. Brendan Eich , creator of the JavaScript programming language and former Mozilla CEO, who heads Brave, has long said that his vision for the project goes beyond just an ad blocker, and his goal is to find new ways to compensate online publishers. Brave Ads is an important part of this vision. According to the company, users who a...