revealed a major milestone, too.
The iPhone has officially hit 3 billion units sold since its launch back in 2007.
It took Apple nine years to sell the first billion, with that milestone reached in 2016. Now, nine years later, the company has sold another 2 billion, showing just how much the iPhone’s popularity has grown over time.
According to the earnings call, iPhone sales brought in $44.6 billion, up 13% year-over-year and that is nearly half of Apple’s total $94 billion in revenue for the quarter. That kind of performance is a big win for Apple’s most popular product.
That said, this growth might not last. Bloomberg’s Mark Gurman speculated that more people may have rushed to buy iPhones last quarter because of fears that Trump’s tariff plans could drive up prices in the US.
Apple should be very pleased with the folks who spread the lies that the iPhone will cost $3000 or $25,000 if made in the U.S. Clearly that helped a ton for the June quarter.
— Mark Gurman (@markgurman) July 31, 2025
Still, 3 billion is a massive number. Samsung, Apple’s biggest rival, is believed to have sold a similar amount of Galaxy phones since it entered the scene in 2009 – and maybe even slightly more – but exact numbers are unclear.
Fun fact: in total, over 26.3 billion mobile phones were shipped globally between 1992 and 2020 and that number grew to 28.9 billion by 2022.
With Android holding around 70% of the global market share as of 2024, both Apple and Samsung are clearly doing just fine. I mean, in both cases, the “tech giant” label definitely fits. Samsung stands out for holding its ground against a flood of Android competitors – Motorola, OnePlus, Xiaomi, Huawei (even though it’s shifted away from Android), vivo and so much more – while Apple keeps holding on to its own loyal slice of the market.
