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Media: Google developed a search engine censored specifically for China

a minute read

Google is preparing to launch a special version of the censored search for China. The new search engine under the pilot name Dragonfly will not search for sites and search queries that are contrary to the policies of the Chinese authorities. According to sources at Google, work on this project has been going on since spring of last year and has accelerated significantly since the meeting of the head of Google, Sundar Pichai, with top government officials in China in December 2017. Dragon...

Voice search became less popular in 2019 – research

a minute read

In 2019, voice search became less popular among users. This is evidenced by the results of the next annual study of Stone Temple. 1000 people took part in the survey. Respondents were asked to rank the proposed search tools. Final rating: Mobile browser. Search engine application. Search string in the smartphone. Voice search. Messenger (to ask a friend). As we can see, this year voice search takes only the fourth position in the rating. For comparison, in 2018 he was in third place. At t...

Google began offering Android users in the EU to choose search and browser

a minute read

Google began to show European users of Android with an offer to install other search engines and browsers. This is reported in the company’s blog. New alerts will appear when you first open Google Play after receiving an upcoming update. There will be two total alerts: one for search applications, and the second for browsers. Each will contain a total of 5 applications, including those already installed. While not installed applications will be selected on the basis of their popularity. ...

Google will automatically delete the history of locations and search

a minute read

Google is preparing to launch a new setting that will allow users to automatically delete their location history and web search. New option will be available in the coming weeks. This setting will appear in the Google Account Data Management Center . To automatically delete information, users can choose one of two options – 3 or 18 months. This is the period during which their data will be stored. The new setting will also cover user activity in applications, including actions in serv...

Google has not yet decided on the transfer of the Disavow Links Tool to the new Search Console

a minute read

At the moment, the tool for rejecting links (Disavow Links Tool) is available in the old version of Google Search Console and has not yet been transferred to the new version of the service. When the search officer, John Müller, was asked when the transfer would be made, he replied: “We have no plans for this yet.” Tweets by JohnMu What will happen with this tool further, Muller does not know. He himself is not against giving site owners the opportunity to reject those resources with whi...

Indexing reports in the Search Console have not been updated for 16 days.

a minute read

It’s been 16 days since Google last updated its indexing reports in the Search Console. On April 15, the company announced that the de-indexing bug, recently fixed in the main search, also caused a crash in the Search Console. In this regard, the update of the reports was suspended, but the problem has not yet been resolved. Usually, Google eliminates such failures faster – within a few days – and two weeks have already passed. The questions, when these problems will finally be corre...

Google resumed all reports in the Search Console, except for the link report

a minute read

Recently, Search Console users noticed that Google resumed normal operation of almost all reports that have not been updated since the beginning of April. Today, the Google Webmasters team reported on Twitter that the only report that still lacks fresh data is the link report. For the full restoration of his work, engineers need some more time. The issue with missing fresh data in the indexing reports in Search Console has been resolved. The only report that still needs some time to update ...

Moz: ranking factors in local Google search in 2018

4 minutes read

Moz presented the results of an annual study of the influence of various factors on the ranking of sites in the local Google search for 2018. The report is based on a survey of leading experts in the field of local SEO. According to Moz, local search continues to grow rapidly and change. At the same time, the biggest changes this year were recorded in relation to the signals of Google My Business. There is also an increase in the importance of feedback and a continuing decline in the si...

Google Introduced Responsive Search Ads and Local Campaigns.

2 minutes read

At the Marketing Live event on July 10, Google introduced a number of innovations in the field of advertising. Among them – adaptive search ads, local campaigns, new goals for smart trading campaigns, as well as new opportunities for promotion on YouTube. Adaptive search ads This format allows you to create ads that are automatically composed of the specified elements, taking into account the surrounding content. The advertiser enters variations of headlines (up to 15) and descriptions (up...

Paid search remains the leading channel for digital advertising in 2019

a minute read

In 2019, advertisers still spend most of their budgets on search advertising. This is evidenced by the data of the new Marine Software report. The report is based on a survey of 450 marketing professionals (B2B and B2C) in the US and the UK. According to the data received, search advertising accounts for 39% of advertiser costs. However, although paid search remains the dominant advertising channel, companies also increased their spending on other channels compared to last year. So, the seco...